At Go Ask Alice, we believe connecting with nature’s wisdom can guide us to deeper healing and spiritual balance. Rooted in Santa Cruz, our apothecary brings together a thoughtfully curated collection of loose-leaf herbs, teas, and medicinal mushrooms that bring a sense of grounding and magic into daily life.

Alongside our herbs, you’ll find a thoughtfully gathered collection of books, crystals, candles, incense, tarot decks, and ritual tools. Each piece is carefully chosen to support your spiritual connection, many of them crafted by small, independent makers.

No matter where you are on your journey, there’s a place for you here. Stop by in person or explore from home and follow what sparks your curiosity—you might be pleasantly surprised by what you find.