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Join Us

On A Spring Retreat!

House-Crafted Teas

Elixirs + Extracts

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Herbal Smokes

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Organic Herbs

Literature

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Home Decor

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Bath + Beauty

Tarot + Oracle

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Ritual + Spiritual

✹ ✹ ✹ Best Sellers ✹ ✹ ✹

Best sellers

Root Remedies Apothecary

✺ Shop by Function ✺

Relax

Herbal allies to help calm the nervous system, reduce anxiety, and promote sleep.

Mood

Herbs to boost your mood, uplift spirits, spark joy and reduce stress by encouraging bliss.

Cognition

Help with memory, focus, and mental clarity by repairing or strengthening neural pathways.

Fungi

Nutrient dense fungi that are rich in plant protein, essential vitamins & minerals.

Herbal Smokes

Organic ✴ Supportive ✴ Uplifting

Herbalist-Crafted

All Natural

Guilt-Free

FREE

SHIPPING

All orders $100 or more

These are THE money altar essentials 💰💸💵✨

This is where intentions meet action. Candles to spark the work, crystals to hold the vision, herbs oils and incense to call prosperity in and keep the energy flowing✨

Save this for your next prosperity ritual 💚

#moneyaltar #prosperityspells #abundancemindset #downtownsantacruz #herbalapothecary

These are THE money altar essentials 💰💸💵✨

This is where intentions meet action. Candles to spark the work, crystals to hold the vision, herbs oils and incense to call prosperity in and keep the energy flowing✨

Save this for your next prosperity ritual 💚

#moneyaltar #prosperityspells #abundancemindset #downtownsantacruz #herbalapothecary

Spring Equinox energy 🌸
A blend of nettle, dandelion root, rosehip, cherry, and basil to welcome renewal, balance, and fresh beginnings.

A little cup of spring. 🌿

#springequinox #herbalapothecary #downtownsantacruz #shoplocal #herbalmedicine

Spring Equinox energy 🌸
A blend of nettle, dandelion root, rosehip, cherry, and basil to welcome renewal, balance, and fresh beginnings.

A little cup of spring. 🌿

#springequinox #herbalapothecary #downtownsantacruz #shoplocal #herbalmedicine

White sage smoke cleansing alternatives! Our burning bundles bring together different plants, woods, and herbs, each carrying its own energy, purpose, and story. From protection and grounding to clarity, healing, and prosperity—there’s a bundles for every kind of reset🪴🪵💐🍃

Which bundle are you reaching for today? 💨🌬️🔥

#smokecleansing #downtownsantacruz #herbalapothecary #shoplocal #herbalmagic

White sage smoke cleansing alternatives! Our burning bundles bring together different plants, woods, and herbs, each carrying its own energy, purpose, and story. From protection and grounding to clarity, healing, and prosperity—there’s a bundles for every kind of reset🪴🪵💐🍃

Which bundle are you reaching for today? 💨🌬️🔥

#smokecleansing #downtownsantacruz #herbalapothecary #shoplocal #herbalmagic

Make today your lucky day with one of these powerful crystals ✨
Check out our tumbled and carved stones, as well as jewelry and other goods made by local artisans!

Which is your favorite? 💎

#goaskalice #crystalmagick #moneymagic #luckycrystals #moneyspell

Make today your lucky day with one of these powerful crystals ✨
Check out our tumbled and carved stones, as well as jewelry and other goods made by local artisans!

Which is your favorite? 💎

#goaskalice #crystalmagick #moneymagic #luckycrystals #moneyspell

Come meet our new planter friends! Perfect for airplants and cute decoration🫶🏼🪴Tag yourself or your friends to which one you resonate with!

Get these cuties only at Go Ask Alice, Santa Cruz
1125 Pacific Avenue, Santa Cruz, CA 95060

#goaskalice #downtownsantacruz #shoplocal #planter #airplant

Come meet our new planter friends! Perfect for airplants and cute decoration🫶🏼🪴Tag yourself or your friends to which one you resonate with!

Get these cuties only at Go Ask Alice, Santa Cruz
1125 Pacific Avenue, Santa Cruz, CA 95060

#goaskalice #downtownsantacruz #shoplocal #planter #airplant

Join us at Go Ask Alice for an opportunity to be served Hapé ceremonially by Su-Ata, a Hapé master and founder of Collective Journey Art. Learn proper practices and experience the sacred ritual of this powerful Amazonian medicine.

Our workshop will include information on the following:
- What is Hapé (Rappeh)?
- Hapé as a ritual
- Using Hapé ceremonially / Dosage
- How to use Hapé
- Honoring the roots / How do we source it?

This event promises to be a transformative journey of healing and self-discovery. We hope to see you there!

*This event is restricted to ages 21 and over

#hape #ceremony #sacredrituals #kuripe #amazonianmedicine

Join us at Go Ask Alice for an opportunity to be served Hapé ceremonially by Su-Ata, a Hapé master and founder of Collective Journey Art. Learn proper practices and experience the sacred ritual of this powerful Amazonian medicine.

Our workshop will include information on the following:
- What is Hapé (Rappeh)?
- Hapé as a ritual
- Using Hapé ceremonially / Dosage
- How to use Hapé
- Honoring the roots / How do we source it?

This event promises to be a transformative journey of healing and self-discovery. We hope to see you there!

*This event is restricted to ages 21 and over

#hape #ceremony #sacredrituals #kuripe #amazonianmedicine

Choose your vibe 👀✨
Comment what you pick 🌞✨

💗 Pink
💙 Blue
💚 Green

Which one are you choosing?

#chooseyourvibe #giftideas #crystals #spiritualshop #smallbusiness

Choose your vibe 👀✨
Comment what you pick 🌞✨

💗 Pink
💙 Blue
💚 Green

Which one are you choosing?

#chooseyourvibe #giftideas #crystals #spiritualshop #smallbusiness

Let us know in the comments which one you love the most!!! ✨

We have some fun new clothes so come visit us at Go Ask Alice and find your new favorite outfit!

#goaskalice #downtownsantacruz #clothing #tryon

Let us know in the comments which one you love the most!!! ✨

We have some fun new clothes so come visit us at Go Ask Alice and find your new favorite outfit!

#goaskalice #downtownsantacruz #clothing #tryon

Whether you’re a pisces, or your friend’s a pisces, these are essentials to getting through the Pisces season with a calm mind, introspection, protection, and emotional release♓️💜💞

Come get these goodies only at Go Ask Alice, 1125 Pacific Avenue, Santa Cruz CA 95060

#downtownsantacruz #herbalapothecary #shoplocal #piscesseason #pisces

Whether you’re a pisces, or your friend’s a pisces, these are essentials to getting through the Pisces season with a calm mind, introspection, protection, and emotional release♓️💜💞

Come get these goodies only at Go Ask Alice, 1125 Pacific Avenue, Santa Cruz CA 95060

#downtownsantacruz #herbalapothecary #shoplocal #piscesseason #pisces

Get ready for Spring! 🌿💐
This month we are offering 10% off all Ritual Herb Bundles so you can get an early start on Spring Cleansing. Choose the bundle that best aligns with you, light the end and allow the smoke to renew the energy in your space ✨
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#ritualmagic #smokecleansing #cleansingritual

Get ready for Spring! 🌿💐
This month we are offering 10% off all Ritual Herb Bundles so you can get an early start on Spring Cleansing. Choose the bundle that best aligns with you, light the end and allow the smoke to renew the energy in your space ✨
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#ritualmagic #smokecleansing #cleansingritual

Pisces season always feels a little heavier by the ocean.
The air is softer, the emotions run deeper, and somehow everything feels closer to the surface.

If you’ve been more sensitive lately, more nostalgic, more in your head — you’re not alone. This is the season of feeling.

Here are some herbs, smudges, and tinctures for these feelings💨♓️🪷 Come by to Go Ask Alice Santa Cruz to get these amazing remedies!

#goaskalice #downtownsantacruz #apothecary #pisces #herbalhealing

Pisces season always feels a little heavier by the ocean.
The air is softer, the emotions run deeper, and somehow everything feels closer to the surface.

If you’ve been more sensitive lately, more nostalgic, more in your head — you’re not alone. This is the season of feeling.

Here are some herbs, smudges, and tinctures for these feelings💨♓️🪷 Come by to Go Ask Alice Santa Cruz to get these amazing remedies!

#goaskalice #downtownsantacruz #apothecary #pisces #herbalhealing

Which fairy house are you living in? 🍄🧚✨
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#goaskalice #fairyhouse #fairyhouses #whimsy #whimsicaldecor

Which fairy house are you living in? 🍄🧚✨
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#goaskalice #fairyhouse #fairyhouses #whimsy #whimsicaldecor

We love you all and we love questions! Don’t ever be afraid to ask questions about l products in store or on the phone!! #goaskalice #herbalapothecary #downtownsantacruz

We love you all and we love questions! Don’t ever be afraid to ask questions about l products in store or on the phone!! #goaskalice #herbalapothecary #downtownsantacruz

20% off all February long 🌿✨

Pine Pollen Tincture = antioxidant support, natural energy boost, B vitamins, and hormone + libido support 🌲⚡️

If you’ve been feeling low energy lately… this is your sign.

Available in-store open 11AM until 8PM & online link in bio💚

#herbalism #pollenpower #naturalenergy #libidosupport #holistichealth

20% off all February long 🌿✨

Pine Pollen Tincture = antioxidant support, natural energy boost, B vitamins, and hormone + libido support 🌲⚡️

If you’ve been feeling low energy lately… this is your sign.

Available in-store open 11AM until 8PM & online link in bio💚

#herbalism #pollenpower #naturalenergy #libidosupport #holistichealth

Blue Lotus is blooming early this year 🌀💙
A flower of dreams, intuition, and soft unraveling.

For the month of February only, enjoy 20% off Blue Lotus — while the portal is open.

Sip slowly. Let it find you.

#bluelotus #shoplocalsantacruz #apothecary #santacruz #ritual

Blue Lotus is blooming early this year 🌀💙
A flower of dreams, intuition, and soft unraveling.

For the month of February only, enjoy 20% off Blue Lotus — while the portal is open.

Sip slowly. Let it find you.

#bluelotus #shoplocalsantacruz #apothecary #santacruz #ritual

Valentine’s Day rule:
Wear the pink. Buy the candle. Eat the chocolate. Get the herbs. Do the ritual.
No explanations required 💅💖

Happy Valentine’s Day 🤍
Come celebrate love with us today ✨ Open daily from 11AM until 8PM

#ValentinesDay
#WearThePink
#SelfLove
#ShopSmall
#SantaCruz

Valentine’s Day rule:
Wear the pink. Buy the candle. Eat the chocolate. Get the herbs. Do the ritual.
No explanations required 💅💖

Happy Valentine’s Day 🤍
Come celebrate love with us today ✨ Open daily from 11AM until 8PM

#ValentinesDay
#WearThePink
#SelfLove
#ShopSmall
#SantaCruz

If you’ve been waiting for a sign to spoil yourself… this is it. 🕯️✨
Valentine’s is tomorrow.
Set the ritual. Light the candle. Brew the tea. Eat the chocolate.
Romance your own life. 🤍
Come see us today!! Open from 11AM-8PM daily 💞💞 We hope too see your beautiful face soon #valentinesday #selfloveisthebestlove #goaskalicesc #downtownsantacruz #treatyourselftoday

If you’ve been waiting for a sign to spoil yourself… this is it. 🕯️✨
Valentine’s is tomorrow.
Set the ritual. Light the candle. Brew the tea. Eat the chocolate.
Romance your own life. 🤍
Come see us today!! Open from 11AM-8PM daily 💞💞 We hope too see your beautiful face soon #valentinesday #selfloveisthebestlove #goaskalicesc #downtownsantacruz #treatyourselftoday

Valentine’s Day isn’t just about couples 🤍 it’s about celebrating every form of love — your best friends, your mum, and yourself etc

I built a little self-care bundle for my bestie with some of my favorite from the shop 🌹🍫🌺

Come build one for someone you love (or for you). Everything feels extra sweet when it’s intentional. ✨

#ValentinesDay #SelfLove #Galentines #goaskalicesc #SantaCruz

Valentine’s Day isn’t just about couples 🤍 it’s about celebrating every form of love — your best friends, your mum, and yourself etc

I built a little self-care bundle for my bestie with some of my favorite from the shop 🌹🍫🌺

Come build one for someone you love (or for you). Everything feels extra sweet when it’s intentional. ✨

#ValentinesDay #SelfLove #Galentines #goaskalicesc #SantaCruz

Chocolate Rose & Aphrodi-tea are 20% off 🤍🍫🌺 Heart-opening cacao, antioxidant-rich hibiscus, and glow-boosting herbs for the ultimate self-love ritual. Treat yourself or anyone you love✨ #SelfLove #ValentinesDay #HerbalTea #GlowFromWithin #goaskalicesc

Chocolate Rose & Aphrodi-tea are 20% off 🤍🍫🌺 Heart-opening cacao, antioxidant-rich hibiscus, and glow-boosting herbs for the ultimate self-love ritual. Treat yourself or anyone you love✨ #SelfLove #ValentinesDay #HerbalTea #GlowFromWithin #goaskalicesc

POV the door sensor goes off and it’s literally just someone leaving 😭

#retaillife #retailhumor #goaskalicesc #santacruz #relatable

POV the door sensor goes off and it’s literally just someone leaving 😭

#retaillife #retailhumor #goaskalicesc #santacruz #relatable

Feb 14 is for love in all forms ! including the one you give yourself. Take yourself on the date, say the kind things, and celebrate you 💘 #selflove #downtownsantacruz #goaskalice #santacruz #herbalapothecary

Feb 14 is for love in all forms ! including the one you give yourself. Take yourself on the date, say the kind things, and celebrate you 💘 #selflove #downtownsantacruz #goaskalice #santacruz #herbalapothecary

Pausing the busy to gather, laugh, and celebrate the magic we make together. So grateful for this incredible team—not just for all the hard work you pour into our little world, but for the love, care, and impact you share with our community every single day. ✨💛✨🎩🐇♠️♥️🪄🫖#employeeappreciation #celebratethestaff #weinwonderland

Pausing the busy to gather, laugh, and celebrate the magic we make together. So grateful for this incredible team—not just for all the hard work you pour into our little world, but for the love, care, and impact you share with our community every single day. ✨💛✨🎩🐇♠️♥️🪄🫖#employeeappreciation #celebratethestaff #weinwonderland

Go Ask Alice will be closed Friday, January 30 to join the #nationalshutdown
We stand in solidarity with our community. ABOLISH ICE
@downtownsantacruz @thinklocalfirst_santacruz #antiiceprotest #westandtogether

Go Ask Alice will be closed Friday, January 30 to join the #nationalshutdown
We stand in solidarity with our community. ABOLISH ICE
@downtownsantacruz @thinklocalfirst_santacruz #antiiceprotest #westandtogether

Smoke that flows like magic 🌀✨ Backflow incense + burners now drifting through Go Ask Alice. Set the mood, call in calm, and let the magic fall downward! #downtownsantacruz #goaskalice #incense #apothecary

Smoke that flows like magic 🌀✨ Backflow incense + burners now drifting through Go Ask Alice. Set the mood, call in calm, and let the magic fall downward! #downtownsantacruz #goaskalice #incense #apothecary

Friendly reminder: our sale is still going on ✨🍄‍🟫don’t miss out! #goaskalice #downtownsantacruz #herbalapothecary

Friendly reminder: our sale is still going on ✨🍄‍🟫don’t miss out! #goaskalice #downtownsantacruz #herbalapothecary

Our first sale of 2026! You won’t want to miss 20% off medicinal mushrooms all January 🍄✨ #santacruz #goaskalice #sale #explorepage✨

Our first sale of 2026! You won’t want to miss 20% off medicinal mushrooms all January 🍄✨ #santacruz #goaskalice #sale #explorepage✨

January magic 🍄 Enjoy 20% off all month long on medicinal
don’t miss our January sale 🌟🌟
#santacruz #apothecary
#GoAskAlice #sale

January magic 🍄 Enjoy 20% off all month long on medicinal
don’t miss our January sale 🌟🌟
#santacruz #apothecary
#GoAskAlice #sale

It’s 2026… your new favorite apothecary is waiting 🦇✨🪴#santacruz #goaskalice #explorepage✨ #explorer

It’s 2026… your new favorite apothecary is waiting 🦇✨🪴#santacruz #goaskalice #explorepage✨ #explorer

Fresh arrivals, fresh magic🎇
We love it when new stuff comes into the store, the moment they arrive the ritual begins—sorting, blessing, and welcoming these beauties into the apothecary coven💖
Come check out these new items only at Go Ask Alice Santa Cruz; 1125 Pacific Avenue

#unbox #downtownsantacruz #apothecary #santacruz #inventory

Fresh arrivals, fresh magic🎇
We love it when new stuff comes into the store, the moment they arrive the ritual begins—sorting, blessing, and welcoming these beauties into the apothecary coven💖
Come check out these new items only at Go Ask Alice Santa Cruz; 1125 Pacific Avenue

#unbox #downtownsantacruz #apothecary #santacruz #inventory

HAPPY NEW YEAR!!! 🎉
Same brain, new calendar 😵‍💫✨
So Go Ask Alice is doing 20% OFF medicinal mushrooms ALL January 🍄 Because we all deserve a little help this year #goaskalice #herbalapothecary #sale #shoplocal

HAPPY NEW YEAR!!! 🎉
Same brain, new calendar 😵‍💫✨
So Go Ask Alice is doing 20% OFF medicinal mushrooms ALL January 🍄 Because we all deserve a little help this year #goaskalice #herbalapothecary #sale #shoplocal

What we say vs what we really mean 🖤 Said with love, intention, and a little bit of retail chaos🔮🔮🔮 #GoAskAlice #RetailHumor #WitchyVibes #SmallBizTok #santacruz

What we say vs what we really mean 🖤 Said with love, intention, and a little bit of retail chaos🔮🔮🔮 #GoAskAlice #RetailHumor #WitchyVibes #SmallBizTok #santacruz

Candles lit, hearts full 🕯️✨ Thank you for the love and support of Go Ask Alice. Sending you warm, witchy holiday magic ❄️🔮 #goaskalice #herbalapothecary #happyholidays

Candles lit, hearts full 🕯️✨ Thank you for the love and support of Go Ask Alice. Sending you warm, witchy holiday magic ❄️🔮 #goaskalice #herbalapothecary #happyholidays

🎄✨ Vote for Our Night Window Contest! ✨🎄
Help us crown the most magical window of the season 🌟
Cast your vote before December 24 and spread the Christmas cheer! ❄️#downtownsantacruz #goaskalice #goaskalicesc #santacruzevents

🎄✨ Vote for Our Night Window Contest! ✨🎄
Help us crown the most magical window of the season 🌟
Cast your vote before December 24 and spread the Christmas cheer! ❄️#downtownsantacruz #goaskalice #goaskalicesc #santacruzevents

Earthy, hearty, and full of forest-magic warmth
•Swipe for the full recipe + the finished
dish. 🍄🍄‍🟫🍄🍄‍🟫
This stuffing brings together wild rice, toasted sourdough, herbs, veggies, and our Go Ask Alice Organic 7-Mushroom Powder for an antioxidant-rich, deeply grounding dish. Mushrooms are known for supporting immunity, resilience, and whole-body vitality
- perfect for winter gatherings.
It’s savory, rich, and a beautiful twist on classic stuffing.
Cozy feasts ahead.
— Go Ask Alice
#hollistichealth #healthyrecipe #holiday

Earthy, hearty, and full of forest-magic warmth
•Swipe for the full recipe + the finished
dish. 🍄🍄‍🟫🍄🍄‍🟫
This stuffing brings together wild rice, toasted sourdough, herbs, veggies, and our Go Ask Alice Organic 7-Mushroom Powder for an antioxidant-rich, deeply grounding dish. Mushrooms are known for supporting immunity, resilience, and whole-body vitality
- perfect for winter gatherings.
It’s savory, rich, and a beautiful twist on classic stuffing.
Cozy feasts ahead.
— Go Ask Alice
#hollistichealth #healthyrecipe #holiday

❄️December 21 • Winter Solstice❄️
The veil of winter opens, inviting reflection, grounding, and renewal. Step into the season with warmth + intention! PAUSE VIDEO FOR FURTHER TIME! 🌲 #yule #winteriscoming #goaskalice

❄️December 21 • Winter Solstice❄️
The veil of winter opens, inviting reflection, grounding, and renewal. Step into the season with warmth + intention! PAUSE VIDEO FOR FURTHER TIME! 🌲 #yule #winteriscoming #goaskalice

we love it over here 😛 #downtownsantacruz #apothecary #shoplocal #womeninbusiness #hollistichealth

we love it over here 😛 #downtownsantacruz #apothecary #shoplocal #womeninbusiness #hollistichealth

A warm cup of winter comfort 🍎✨Swipe for the recipe + the final brew.
This mulled cider simmers apple cider with spices, orange, honey, and our Go Ask Alice Organic Elderberry — a beloved winter herb known for supporting immunity and soothing the body through cold, dark months.

It’s fragrant, spiced, and perfect for holiday nights, gatherings, or quiet evenings by candlelight.

Cheers to a sweet, warming winter.
— Go Ask Alice 🕯️🌙
#holidayrecipes #winterdrink #hollistichealth

A warm cup of winter comfort 🍎✨Swipe for the recipe + the final brew.
This mulled cider simmers apple cider with spices, orange, honey, and our Go Ask Alice Organic Elderberry — a beloved winter herb known for supporting immunity and soothing the body through cold, dark months.

It’s fragrant, spiced, and perfect for holiday nights, gatherings, or quiet evenings by candlelight.

Cheers to a sweet, warming winter.
— Go Ask Alice 🕯️🌙
#holidayrecipes #winterdrink #hollistichealth

✨ 10 days until Christmas ✨
Still gift shopping? We’ve got you covered — herbs, jewelry, clothing, teas, crystals, rituals & magical little somethings for everyone on your list 🤍
Come find the perfect gift (or treat yourself 😉)

🎁🌿🔮

#SantaCruzShopping #HolidayGifts #GoAskAlice

✨ 10 days until Christmas ✨
Still gift shopping? We’ve got you covered — herbs, jewelry, clothing, teas, crystals, rituals & magical little somethings for everyone on your list 🤍
Come find the perfect gift (or treat yourself 😉)

🎁🌿🔮

#SantaCruzShopping #HolidayGifts #GoAskAlice

Bright, cozy, and full of herbal glow ✨🥕Swipe for the recipe + the finished bowl of sunshine.
This silky roasted carrot soup gets lifted with ginger and lemongrass — warming, soothing herbs known for digestion support, circulation, and easing the body through chilly evenings.

It’s creamy (without being heavy), vibrant, and perfect for holiday dinners, weekday comfort meals, or spooning under a blanket with a movie.

Warm spoons, warm souls.
— Go Ask Alice 🌿☀️
#holidayrecipes #healthyrecipe #apothecary

Bright, cozy, and full of herbal glow ✨🥕Swipe for the recipe + the finished bowl of sunshine.
This silky roasted carrot soup gets lifted with ginger and lemongrass — warming, soothing herbs known for digestion support, circulation, and easing the body through chilly evenings.

It’s creamy (without being heavy), vibrant, and perfect for holiday dinners, weekday comfort meals, or spooning under a blanket with a movie.

Warm spoons, warm souls.
— Go Ask Alice 🌿☀️
#holidayrecipes #healthyrecipe #apothecary

We like to think people come for the vibes… but let’s be real 🌿☕️ herbs & tea always

#SantaCruz
#ApothecaryLife
#HerbalTea

We like to think people come for the vibes… but let’s be real 🌿☕️ herbs & tea always

#SantaCruz
#ApothecaryLife
#HerbalTea

Soft mornings at the apothecary ✨ opening the shop, brewing magic, and setting the vibes for the day. Come to work with me at Santa Cruz’s most whimsical herbal haven 🌿🤍

#SantaCruzMagic #Apocatheory #HerbalGirl

Soft mornings at the apothecary ✨ opening the shop, brewing magic, and setting the vibes for the day. Come to work with me at Santa Cruz’s most whimsical herbal haven 🌿🤍

#SantaCruzMagic #Apocatheory #HerbalGirl

just two girlies getting in trouble for making too much magic at work ✨🔮
the most whimsical shop in santa cruz… it’s true 💗

Come visit us for teas, crystals, potions & all things witchy 🌿✨ #goaskalicesc #whimsicalwonderfulwild #apothecarylife

just two girlies getting in trouble for making too much magic at work ✨🔮
the most whimsical shop in santa cruz… it’s true 💗

Come visit us for teas, crystals, potions & all things witchy 🌿✨ #goaskalicesc #whimsicalwonderfulwild #apothecarylife

The whimsical friend gift guide you didn’t know you needed 💗🌿✨
Each smudge carries its own little magic — calm, clarity, joy, new beginnings, and self-love.
Which one are you choosing this season? ✨👇

🌿 Lavender Sage — calm + peace
🌙 Midnight Bloom — deep cleanse + fresh start
🔮 Celosia Blend — manifestation + abundance
☀️ Sunflower Sage — joy + bright energy
💗 Floral Sage — self-love + softness

Tag the friend who would love one of these ✨🧚‍♀️ #goaskalicesc #holidaygiftguide #spiritualgifts

The whimsical friend gift guide you didn’t know you needed 💗🌿✨
Each smudge carries its own little magic — calm, clarity, joy, new beginnings, and self-love.
Which one are you choosing this season? ✨👇

��🌿 Lavender Sage — calm + peace
🌙 Midnight Bloom — deep cleanse + fresh start
🔮 Celosia Blend — manifestation + abundance
☀️ Sunflower Sage — joy + bright energy
💗 Floral Sage — self-love + softness

Tag the friend who would love one of these ✨🧚‍♀️ #goaskalicesc #holidaygiftguide #spiritualgifts

✨ She’s back and blindfolded again…
Nicolina is taking on Round 3 of Guess That Brew, trying to identify her own blends by scent, sip, and pure intuition 🫖👀
Do you think she got it right this week?

Tune in every Wednesday for more cozy chaos from your favorite little apothecary in downtown Santa Cruz.
🌿💫 Only at Go Ask Alice — where the magic is in the cup.

#gameshow #downtownsantacruz #apothecary

✨ She’s back and blindfolded again…
Nicolina is taking on Round 3 of Guess That Brew, trying to identify her own blends by scent, sip, and pure intuition 🫖👀
Do you think she got it right this week?

Tune in every Wednesday for more cozy chaos from your favorite little apothecary in downtown Santa Cruz.
🌿💫 Only at Go Ask Alice — where the magic is in the cup.

#gameshow #downtownsantacruz #apothecary

For the baby witches… these are your must-haves 🔮✨
Which one are you picking first?”

🧿🌿✨ #witchvibes #crystalshop #santacruzlocal

For the baby witches… these are your must-haves 🔮✨
Which one are you picking first?”

🧿🌿✨ #witchvibes #crystalshop #santacruzlocal

Smarty Plant Tea is our focus blend for students + go-getters ✨
A gentle, herbal support for memory, recall, and calm during study season.
Made with Brahmi for learning + memory, Gotu Kola for stress + mental clarity, Ginkgo for circulation + focus, and a touch of cinnamon.
Take daily for best results 🤍

#goaskalicesc #brainherbs #finalsweek

Smarty Plant Tea is our focus blend for students + go-getters ✨
A gentle, herbal support for memory, recall, and calm during study season.
Made with Brahmi for learning + memory, Gotu Kola for stress + mental clarity, Ginkgo for circulation + focus, and a touch of cinnamon.
Take daily for best results 🤍

#goaskalicesc #brainherbs #finalsweek

✨🪻 What can you snag at Go Ask Alice for under $50?
A whole lot of magic, actually. From herbal blends that calm your soul to potion-cute accessories that make your shelf look enchanted — consider this your little guide to treating yourself without breaking the spellbook.

Drift in, explore, and let something sweet + herbal call your name 🍃

#incense #downtownsantacruz #apothecary

✨🪻 What can you snag at Go Ask Alice for under $50?
A whole lot of magic, actually. From herbal blends that calm your soul to potion-cute accessories that make your shelf look enchanted — consider this your little guide to treating yourself without breaking the spellbook.

Drift in, explore, and let something sweet + herbal call your name 🍃

#incense #downtownsantacruz #apothecary

Collective tarot reading! Marcia’s cards are calling out exactly what we need to hear today! claim the energy if you wish!!!! #goaskalice #tarot🔮🔥

Collective tarot reading! Marcia’s cards are calling out exactly what we need to hear today! claim the energy if you wish!!!! #goaskalice #tarot🔮🔥

Maya went full goddess mode with her November selects 🌹🌙✨ Rose for the heart, Moon Thyme for menstrual cramps, and Aphrodi-tea for that soft glow energy. Buy 3 get 1 free all November — treat yourself to a little enchantment, in-store or online at Go Ask Alice 🍵💫

#downtownsantacruz #herbalapothecary #shoplocal

Maya went full goddess mode with her November selects 🌹🌙✨ Rose for the heart, Moon Thyme for menstrual cramps, and Aphrodi-tea for that soft glow energy. Buy 3 get 1 free all November — treat yourself to a little enchantment, in-store or online at Go Ask Alice 🍵💫

#downtownsantacruz #herbalapothecary #shoplocal

✨ Schisandra-Spiced Cranberry Sauce ✨Go Ask Alice wishes you all a happy happy Thanksgiving❤️
A bright little holiday potion, tart, warming, and full of sparkle 🍊🍒Swipe for the recipe + the finished bowl of ruby goodness.

This small-batch sauce blends fresh cranberries with orange zest, cinnamon, clove, and a touch of our Go Ask Alice Organic Schisandra Berry Powder. Schisandra is known for its uplifting, balancing properties — an adaptogenic berry traditionally used to support stress resilience, mood, and overall vitality during the darker winter months.

The result? A sauce that’s bright, spiced, and just a little magical. Perfect for Thanksgiving tables, cozy winter dinners, and potlucks where you want something familiar… but with a charming apothecary twist.

Shop our Go Ask Alice Organic Schisandra Berry Powder in-shop at 1125 Pacific Avenue, or online at www.goaskalicesantacruz.com

Sweet holidays, warm hearths, always.
— Go Ask Alice 🕯️🌿✨

#herbal #herbalrecipes #hollistic hollistichealth smallbusiness apothecary holidayrecipes potluck thanksgiving christmas

✨ Schisandra-Spiced Cranberry Sauce ✨Go Ask Alice wishes you all a happy happy Thanksgiving❤️
A bright little holiday potion, tart, warming, and full of sparkle 🍊🍒Swipe for the recipe + the finished bowl of ruby goodness.

This small-batch sauce blends fresh cranberries with orange zest, cinnamon, clove, and a touch of our Go Ask Alice Organic Schisandra Berry Powder. Schisandra is known for its uplifting, balancing properties — an adaptogenic berry traditionally used to support stress resilience, mood, and overall vitality during the darker winter months.

The result? A sauce that’s bright, spiced, and just a little magical. Perfect for Thanksgiving tables, cozy winter dinners, and potlucks where you want something familiar… but with a charming apothecary twist.

Shop our Go Ask Alice Organic Schisandra Berry Powder in-shop at 1125 Pacific Avenue, or online at www.goaskalicesantacruz.com

Sweet holidays, warm hearths, always.
— Go Ask Alice 🕯️🌿✨

#herbal #herbalrecipes #hollistic hollistichealth smallbusiness apothecary holidayrecipes potluck thanksgiving christmas

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