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Santa Cruz
Herbal Apothecary
& Ritual Shop

Where transformative herbs meet mystical living.

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Elixirs + Tinctures

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Organic Herbs

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Handcrafted Teas

Ritual Supplies

Books

Home Decor

Herbal Smokes

Organic ✴ Supportive ✴ Uplifting

Herbalist-Crafted

All Natural

Guilt-Free

Root Remedies Apothecary

✺ Shop by Function ✺

Relax

Herbal allies to help calm the nervous system, reduce anxiety, and promote sleep.

Mood

Herbs to boost your mood, uplift spirits, spark joy and reduce stress by encouraging bliss.

Cognition

Help with memory, focus, and mental clarity by repairing or strengthening neural pathways.

Fungi

Nutrient dense fungi that are rich in plant protein, essential vitamins & minerals.

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All orders $100 or more

Father’s Day is this Sunday! 👔

Need a gift for Dad? Check out a few of our favorite picks and stop by before the weekend to find something he’ll love.

Father’s Day is this Sunday! 👔

Need a gift for Dad? Check out a few of our favorite picks and stop by before the weekend to find something he’ll love.

What we’d get the Gemini in our life ♊️✨ Curious, chaotic, charming, and probably already talking to the crystals. Come shop Gemini season gifts with us at Go Ask Alice 💫 #goaskalicesc #geminiseason #gemini #geminigifts #downtownsantacruz

What we’d get the Gemini in our life ♊️✨ Curious, chaotic, charming, and probably already talking to the crystals. Come shop Gemini season gifts with us at Go Ask Alice 💫 #goaskalicesc #geminiseason #gemini #geminigifts #downtownsantacruz

Father’s Day is this Sunday! 💙

Still searching for the perfect gift for Dad? We have more than you might think, from unique artwork and prints to skulls and other one-of-a-kind gifts.

Plus, enjoy 15% off all artwork, prints, and cards through the rest of June! 🎨✨

Stop by and find something special before the weekend.

#FathersDay #ShopLocal #GiftIdeas #supportlocal #downtownsantacruz

Father’s Day is this Sunday! 💙

Still searching for the perfect gift for Dad? We have more than you might think, from unique artwork and prints to skulls and other one-of-a-kind gifts.

Plus, enjoy 15% off all artwork, prints, and cards through the rest of June! 🎨✨

Stop by and find something special before the weekend.

#FathersDay #ShopLocal #GiftIdeas #supportlocal #downtownsantacruz

What we’d get the Gemini in our life ♊️✨ Curious, chaotic, charming, and probably already talking to the crystals. Come shop Gemini season gifts with us at Go Ask Alice 💫

#GoAskAliceSantaCruz #SantaCruz #SantaCruzShopping #geminiseason #geminienergy

What we’d get the Gemini in our life ♊️✨ Curious, chaotic, charming, and probably already talking to the crystals. Come shop Gemini season gifts with us at Go Ask Alice 💫

#GoAskAliceSantaCruz #SantaCruz #SantaCruzShopping #geminiseason #geminienergy

Congrats grads!! 🎓✨
Celebrate your graduates with 15% off all art prints and greeting cards this month - unique, locally made, and perfect for cheering them into their next chapter!

Whether you’re sending proud words, a little wisdom, or a piece of art for their new space, we’ve got a special treasure to mark the moment!

Shop in-store this month only 💙💛
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#graduationdeals #ucscgrads #shopsantacruz #congratsgrads🎓 #printsale

Congrats grads!! 🎓✨
Celebrate your graduates with 15% off all art prints and greeting cards this month - unique, locally made, and perfect for cheering them into their next chapter!

Whether you’re sending proud words, a little wisdom, or a piece of art for their new space, we’ve got a special treasure to mark the moment!

Shop in-store this month only 💙💛
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#graduationdeals #ucscgrads #shopsantacruz #congratsgrads🎓 #printsale

Can always spend hours at Go Ask Alice #tea #spirituality #apothecary #downtownsantacruz #shoplocal

Can always spend hours at Go Ask Alice #tea #spirituality #apothecary #downtownsantacruz #shoplocal

✨ Curious what your feet have to say about your life path? ✨ Comment or FEET for more information!

Join us for Ayurvedic Toe Reading on June 5th from 5:00–6:30 PM at Go Ask Alice! 🦶🌿 Discover the ancient wisdom hidden in your toes and gain insight into your personality, life journey, strengths, and challenges.

Whether you’re new to Ayurveda or simply love exploring holistic wellness, this is a unique experience you won’t want to miss.

📍 Go Ask Alice 1125 pacific ave Santa Cruz
🗓️ June 5th
⏰ 5:00–6:30 PM

Tag a friend who would love this! 💫

#GoAskAlice #Ayurveda #ToeReading #AyurvedicWisdom #holistichealingcollective

✨ Curious what your feet have to say about your life path? ✨ Comment or FEET for more information!

Join us for Ayurvedic Toe Reading on June 5th from 5:00–6:30 PM at Go Ask Alice! 🦶🌿 Discover the ancient wisdom hidden in your toes and gain insight into your personality, life journey, strengths, and challenges.

Whether you’re new to Ayurveda or simply love exploring holistic wellness, this is a unique experience you won’t want to miss.

📍 Go Ask Alice 1125 pacific ave Santa Cruz
🗓️ June 5th
⏰ 5:00–6:30 PM

Tag a friend who would love this! 💫

#GoAskAlice #Ayurveda #ToeReading #AyurvedicWisdom #holistichealingcollective

Your toes might be telling on you 👀👣✨
Would you try Ayurvedic Toe Reading?

Comment a 👣 or FEET if you’re curious.

#ToeReading #Ayurveda #IntuitiveReading #SpiritualTikTok #goaskalicesc

Your toes might be telling on you 👀👣✨
Would you try Ayurvedic Toe Reading?

Comment a 👣 or FEET if you’re curious.

#ToeReading #Ayurveda #IntuitiveReading #SpiritualTikTok #goaskalicesc

Happy pride month from all of us at Go Ask Alice! 🌈✨

This month and always, we celebrate the magic of being exactly who you are! We’ve gathered a few of our favorite Pride inspired treasures in the shop, come find something bright, bold and beautifully you! 🏳️‍🌈💕
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#santacruzpride #pridemonth2026 #shopsantacruz #queerjoy #shopsmallshoplocal

Happy pride month from all of us at Go Ask Alice! 🌈✨

This month and always, we celebrate the magic of being exactly who you are! We’ve gathered a few of our favorite Pride inspired treasures in the shop, come find something bright, bold and beautifully you! 🏳️‍🌈💕
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#santacruzpride #pridemonth2026 #shopsantacruz #queerjoy #shopsmallshoplocal

Join us for a unique & grounding experience at Go Ask Alice 🌿
Explore the elements of Ayurveda and learn what your feet have to say about you and your journey through life!

We will be offering foot henna as an optional add-on to this experience. Follow the link in our bio for more info!
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#toereading #āyurveda #foothenna #divinationcommunity #elementalayurveda

Join us for a unique & grounding experience at Go Ask Alice 🌿
Explore the elements of Ayurveda and learn what your feet have to say about you and your journey through life!

We will be offering foot henna as an optional add-on to this experience. Follow the link in our bio for more info!
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#toereading #āyurveda #foothenna #divinationcommunity #elementalayurveda

Your feet may be holding stories your mind hasn’t fully uncovered yet. Join us for an evening of Ayurvedic Toe Reading—an ancient practice rooted in Ayurveda that explores the connection between the toes, the elements, and different areas of your inner world. Through guided reflection, we’ll explore personality patterns, emotional tendencies, relationships, grounding, intuition, and more. June 5th at Go Ask Alice Santa Cruz, 1125 Pacific Avenue 95060

Limited Spots Available! Comment “FEET” for the direct sign-up link or visit our link in our bio.

#toereading #downtownsantacruz #herbalapothecary #santacruzevents #hollistichealth

Your feet may be holding stories your mind hasn��’t fully uncovered yet. Join us for an evening of Ayurvedic Toe Reading—an ancient practice rooted in Ayurveda that explores the connection between the toes, the elements, and different areas of your inner world. Through guided reflection, we’ll explore personality patterns, emotional tendencies, relationships, grounding, intuition, and more. June 5th at Go Ask Alice Santa Cruz, 1125 Pacific Avenue 95060

Limited Spots Available! Comment “FEET” for the direct sign-up link or visit our link in our bio.

#toereading #downtownsantacruz #herbalapothecary #santacruzevents #hollistichealth

New in the shop: Ritual tea light candles by @moondustandraven 🕯️✨
Each set is infused with intention, love and positive energy. Unscented and decorated with beautiful charms and crystals!

Which set calls to you? 🔮
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#candlemagic #magiccandles #crystalcandles #intentionsetting #fairydust

New in the shop: Ritual tea light candles by @moondustandraven 🕯️✨
Each set is infused with intention, love and positive energy. Unscented and decorated with beautiful charms and crystals!

Which set calls to you? 🔮
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#candlemagic #magiccandles #crystalcandles #intentionsetting #fairydust

Come visit us for great incense and a lot of laughs! ✨😋

#goaskalice #downtownsantacruz #incensesticks #herbalapothecary #shoplocal

Come visit us for great incense and a lot of laughs! ✨😋

#goaskalice #downtownsantacruz #incensesticks #herbalapothecary #shoplocal

In case you missed it… ✨

Thank you to everyone who joined us for our Micro Paint & Sip Tea Party! It was a magical evening of guided painting, micro offerings, live sitar music, herbal tea, creativity and community.

There’s something truly magical about gathering together to make art and explore creativity in an intentional setting. We’re so grateful to everyone who spent the evening with us. 🌿

Want to see more events like this from us? Let us know in the comments and stay tuned for future gatherings and workshops! 🔮

#paintandsip #microdose #mushroompainting #sitar #mushroomworkshop

In case you missed it… ✨

Thank you to everyone who joined us for our Micro Paint & Sip Tea Party! It was a magical evening of guided painting, micro offerings, live sitar music, herbal tea, creativity and community.

There’s something truly magical about gathering together to make art and explore creativity in an intentional setting. We’re so grateful to everyone who spent the evening with us. 🌿

Want to see more events like this from us? Let us know in the comments and stay tuned for future gatherings and workshops! 🔮

#paintandsip #microdose #mushroompainting #sitar #mushroomworkshop

A sacred gathering nestled in owl land overlooking the Santa Cruz redwoods — where healing meets beauty, intention, and community.

Our Feast & Frequency Retreat includes:
🍽️ a five-course herb-infused dinner experience
🧘‍♀️ spring rejuvenation yoga
🔔 a live sound bath session
🫖 tea blending workshop + ceremony
🌲 breathtaking redwood views and grounding nature immersion

If your soul has been craving a reset… this is your sign.

Link in bio for tickets 🎟️
or comment “FEAST” for the direct link sent to your DMs👀💌

#santacruzevents #yogasantacruz #soundbathmeditation #herbinfused #springretreat

A sacred gathering nestled in owl land overlooking the Santa Cruz redwoods — where healing meets beauty, intention, and community.

Our Feast & Frequency Retreat includes:
🍽️ a five-course herb-infused dinner experience
🧘‍♀️ spring rejuvenation yoga
🔔 a live sound bath session
🫖 tea blending workshop + ceremony
🌲 breathtaking redwood views and grounding nature immersion

If your soul has been craving a reset… this is your sign.

Link in bio for tickets 🎟️
or comment “FEAST” for the direct link sent to your DMs👀💌

#santacruzevents #yogasantacruz #soundbathmeditation #herbinfused #springretreat

burnt out? overwhelmed? feeling like your nervous system has been running on caffeine and survival mode?
this is your sign to unplug for a weekend 🌿✨

good food, herbal mocktails, yoga, sound baths, tea ceremonies, nature, and space to actually breathe again.

if your soul’s been asking for a reset… come retreat with us 🤍
comment “FEAST” for more info ✨

#herbalapothecary #springretreat #yogainnature #soundbathmeditation #teaceremony

burnt out? overwhelmed? feeling like your nervous system has been running on caffeine and survival mode?
this is your sign to unplug for a weekend 🌿✨

good food, herbal mocktails, yoga, sound baths, tea ceremonies, nature, and space to actually breathe again.

if your soul’s been asking for a reset… come retreat with us 🤍
comment “FEAST” for more info ✨

#herbalapothecary #springretreat #yogainnature #soundbathmeditation #teaceremony

Built to last—because your jewelry should keep up with your life ✨

in this artist spotlight, Davaria, founder of Yayah Designs, breaks down the intention behind her pieces—from nature + gemstone inspiration to her signature double-clasp connector made for real durability

these aren’t delicate, once-in-a-while pieces… they’re meant to be worn, lived in, and loved daily 🌿

watch her walk through the collection + feel the difference in the details

and right now all of May—all jewelry is 15% off ♡
only at Go Ask Alice Santa Cruz

#localartist #downtownsantacruz #jewellerymaker #smallbusinesssupportingsmallbusiness #womenowned

Built to last—because your jewelry should keep up with your life ✨

in this artist spotlight, Davaria, founder of Yayah Designs, breaks down the intention behind her pieces—from nature + gemstone inspiration to her signature double-clasp connector made for real durability

these aren’t delicate, once-in-a-while pieces… they’re meant to be worn, lived in, and loved daily 🌿

watch her walk through the collection + feel the difference in the details

and right now all of May—all jewelry is 15% off ♡
only at Go Ask Alice Santa Cruz

#localartist #downtownsantacruz #jewellerymaker #smallbusinesssupportingsmallbusiness #womenowned

All May our jewelry is 15% off while supplies last! ✨ Come visit us to find one of a kind pieces from local Santa Cruz artists! 🌊Let us help you find your new favorite accessories! ❤️

#santacruz #jewelry #downtownsantacruz #sale #goaskalice

All May our jewelry is 15% off while supplies last! ✨ Come visit us to find one of a kind pieces from local Santa Cruz artists! 🌊Let us help you find your new favorite accessories! ❤️

#santacruz #jewelry #downtownsantacruz #sale #goaskalice

Our employee Shirley sat down and did the math so you don’t have to… 🤭🌿

in this video she’s breaking down what it would cost to book everything in our Feast & Frequency Retreat separately vs. experiencing it all together

think: a five-course meal, spring rejuvenation yoga, sound bath + tea ceremony, tea blending workshop, and herbal mocktails… ✨

spoiler: it adds up REAL quick

but when it’s curated into one intentional, flowing experience, it hits different (and yes… it’s worth it)

watch the breakdown + come spend the day with us ♡

#herbalapothecary #hollistichealth #soundbathmeditation #yogainnature #dayretreat

Our employee Shirley sat down and did the math so you don’t have to… 🤭🌿

in this video she’s breaking down what it would cost to book everything in our Feast & Frequency Retreat separately vs. experiencing it all together

think: a five-course meal, spring rejuvenation yoga, sound bath + tea ceremony, tea blending workshop, and herbal mocktails… ✨

spoiler: it adds up REAL quick

but when it’s curated into one intentional, flowing experience, it hits different (and yes… it’s worth it)

watch the breakdown + come spend the day with us ♡

#herbalapothecary #hollistichealth #soundbathmeditation #yogainnature #dayretreat

Try our Solar Bliss Smoking Blend! ☀️🌻✨
Today is the last day of our 15% off sale for all our smoking blends and pre-rolls! Don’t smoke? No worries, all of our blends double as delicious teas! ☕️🫖

#goaskalice #downtownsantacruz #apothecary #herbalapothecary #smokingblends

Try our Solar Bliss Smoking Blend! ☀️🌻✨
Today is the last day of our 15% off sale for all our smoking blends and pre-rolls! Don’t smoke? No worries, all of our blends double as delicious teas! ☕️🫖

#goaskalice #downtownsantacruz #apothecary #herbalapothecary #smokingblends

A gentle glimpse into the soundscape of our upcoming retreat, Feast and Frequency🍀✨

Our founder, Nicolina sits down with sound healer and musician Justin Mosley to talk about the instruments he’ll be weaving into our retreat—vibrations designed to ground, open, and restore. He also shares pieces of his journey…how music became both a refuge and a path forward through deep personal loss❤️‍🩹

The sound bath is more than a performance— it’s a space held with intention, heart, and healing.

Come feel and heal it for yourself💐
Limited spots remaining for the retreat, click the link in our bio or comment “feast” for a direct link to the retreat page🌟⚡️

#goaskalice #downtownsantacruz #onedayretreat #hollistichealing #soundbathmeditation

A gentle glimpse into the soundscape of our upcoming retreat, Feast and Frequency🍀✨

Our founder, Nicolina sits down with sound healer and musician Justin Mosley to talk about the instruments he’ll be weaving into our retreat—vibrations designed to ground, open, and restore. He also shares pieces of his journey…how music became both a refuge and a path forward through deep personal loss❤️‍🩹

The sound bath is more than a performance— it’s a space held with intention, heart, and healing.

Come feel and heal it for yourself💐
Limited spots remaining for the retreat, click the link in our bio or comment “feast” for a direct link to the retreat page🌟⚡️

#goaskalice #downtownsantacruz #onedayretreat #hollistichealing #soundbathmeditation

MEET OUR HOSTS!!💝Comment “FEAST” for a link to our event page‼️

Here are more details to our Feast and Frequency Retreat👀💘💐 Each host is bringing you an amazing, unique, and healing experience, whether it’s through delicious food, mocktails, yoga, sound baths, and herbal knowledge…you’ll come out with a fed stomach, full heart, and relaxed mind and soul🧘🧘🎶🎼

#hollistichealth #onedayretreat #soundbath #yoga #apothecaryharp

MEET OUR HOSTS!!💝Comment “FEAST” for a link to our event page‼️

Here are more details to our Feast and Frequency Retreat👀💘💐 Each host is bringing you an amazing, unique, and healing experience, whether it’s through delicious food, mocktails, yoga, sound baths, and herbal knowledge…you’ll come out with a fed stomach, full heart, and relaxed mind and soul🧘🧘🎶🎼

#hollistichealth #onedayretreat #soundbath #yoga #apothecaryharp

Join us at our upcoming spring retreat:
✨🌿Feast & Frequency🌿✨
to experience wonderful hands-on workshops, herbal education, music, movement, and a gourmet feast!

Visit the event page in our bio to learn more!

#retreat #dayretreat #springretreat #goaskalice #herbalmedicines

Join us at our upcoming spring retreat:
✨🌿Feast & Frequency🌿✨
to experience wonderful hands-on workshops, herbal education, music, movement, and a gourmet feast!

Visit the event page in our bio to learn more!

#retreat #dayretreat #springretreat #goaskalice #herbalmedicines

A little sneak peek into our Feast and Frequency Retreat, some basic information, brief details for events, and introducing Sacred Owl Land🌺💐 More information and details will be released… Stay tuned for more! Click link in bio to access tickets and event information 👀

#retreat #santacruzmountains #hollistichealth #yoga #soundbath

A little sneak peek into our Feast and Frequency Retreat, some basic information, brief details for events, and introducing Sacred Owl Land🌺💐 More information and details will be released… Stay tuned for more! Click link in bio to access tickets and event information 👀

#retreat #santacruzmountains #hollistichealth #yoga #soundbath

Shopping with a Gemini! ♊️✨

#goaskalice #downtownsantacruz #herbalapothecary #santacruz #gemini

Shopping with a Gemini! ♊️✨

#goaskalice #downtownsantacruz #herbalapothecary #santacruz #gemini

Choose Your April Vibe ✨🌿

Not sure what energy you’re stepping into this month? We’ve got a blend for every mood at Go Ask Alice

Zen Blend — Slow Down, Ground Yourself, Find Your Balance
Fairy Feet — Light, Soft Energy for Gentle Days
Make Magic — Set Intentions & Call In What You Need

All Smoking Blends Are On Sale This April 🍃
Take A Breath, Set Your Vibe, And Choose Your Ritual 🌙

#herbalblend #herbalsmoke #herbalapothecary #downtownsantacruz #shoplocal

Choose Your April Vibe ✨🌿

Not sure what energy you’re stepping into this month? We’ve got a blend for every mood at Go Ask Alice

Zen Blend — Slow Down, Ground Yourself, Find Your Balance
Fairy Feet — Light, Soft Energy for Gentle Days
Make Magic — Set Intentions & Call In What You Need

All Smoking Blends Are On Sale This April 🍃
Take A Breath, Set Your Vibe, And Choose Your Ritual 🌙

#herbalblend #herbalsmoke #herbalapothecary #downtownsantacruz #shoplocal

Introducing: ✨🪻Secret Garden 🌿🪷
A new herbal tea blend featuring all of our floral favorites:
Rose, Lavender, Chamomile, Calendula, Jasmine, Blue Lotus and Yellow Lotus

Welcome Spring with this enchanting blend 💐
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#herbalteas #floraltea #secretgarden #fairycoreaesthetic #teapartytime

Introducing: ✨🪻Secret Garden 🌿🪷
A new herbal tea blend featuring all of our floral favorites:
Rose, Lavender, Chamomile, Calendula, Jasmine, Blue Lotus and Yellow Lotus

Welcome Spring with this enchanting blend 💐
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#herbalteas #floraltea #secretgarden #fairycoreaesthetic #teapartytime

These are THE money altar essentials 💰💸💵✨

This is where intentions meet action. Candles to spark the work, crystals to hold the vision, herbs oils and incense to call prosperity in and keep the energy flowing✨

Save this for your next prosperity ritual 💚

#moneyaltar #prosperityspells #abundancemindset #downtownsantacruz #herbalapothecary

These are THE money altar essentials 💰💸💵✨

This is where intentions meet action. Candles to spark the work, crystals to hold the vision, herbs oils and incense to call prosperity in and keep the energy flowing✨

Save this for your next prosperity ritual 💚

#moneyaltar #prosperityspells #abundancemindset #downtownsantacruz #herbalapothecary

Spring Equinox energy 🌸
A blend of nettle, dandelion root, rosehip, cherry, and basil to welcome renewal, balance, and fresh beginnings.

A little cup of spring. 🌿

#springequinox #herbalapothecary #downtownsantacruz #shoplocal #herbalmedicine

Spring Equinox energy 🌸
A blend of nettle, dandelion root, rosehip, cherry, and basil to welcome renewal, balance, and fresh beginnings.

A little cup of spring. 🌿

#springequinox #herbalapothecary #downtownsantacruz #shoplocal #herbalmedicine

White sage smoke cleansing alternatives! Our burning bundles bring together different plants, woods, and herbs, each carrying its own energy, purpose, and story. From protection and grounding to clarity, healing, and prosperity—there’s a bundles for every kind of reset🪴🪵💐🍃

Which bundle are you reaching for today? 💨🌬️🔥

#smokecleansing #downtownsantacruz #herbalapothecary #shoplocal #herbalmagic

White sage smoke cleansing alternatives! Our burning bundles bring together different plants, woods, and herbs, each carrying its own energy, purpose, and story. From protection and grounding to clarity, healing, and prosperity—there’s a bundles for every kind of reset🪴🪵💐🍃

Which bundle are you reaching for today? 💨🌬️🔥

#smokecleansing #downtownsantacruz #herbalapothecary #shoplocal #herbalmagic

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