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Santa Cruz
Herbal Apothecary
&Ritual Shop

Where transformative herbs meet mystical living.

Shop All Products

Herbal Apothecary

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Ritual + Spiritual

✹ ✹ ✹ Best Sellers ✹ ✹ ✹

Best sellers

Root Remedies Apothecary

✺ Shop by Function ✺

Relax

Herbal allies to help calm the nervous system, reduce anxiety, and promote sleep.

Mood

Herbs to boost your mood, uplift spirits, spark joy and reduce stress by encouraging bliss.

Cognition

Help with memory, focus, and mental clarity by repairing or strengthening neural pathways.

Fungi

Nutrient dense fungi that are rich in plant protein, essential vitamins & minerals.

Herbal Smokes

Organic ✴ Supportive ✴ Uplifting

Herbalist-Crafted

All Natural

Guilt-Free

FREE

SHIPPING

All orders $100 or more

Join us at our upcoming spring retreat:
✨🌿Feast & Frequency🌿✨
to experience wonderful hands-on workshops, herbal education, music, movement, and a gourmet feast!

Visit the event page in our bio to learn more!

#retreat #dayretreat #springretreat #goaskalice #herbalmedicines

Join us at our upcoming spring retreat:
✨🌿Feast & Frequency🌿✨
to experience wonderful hands-on workshops, herbal education, music, movement, and a gourmet feast!

Visit the event page in our bio to learn more!

#retreat #dayretreat #springretreat #goaskalice #herbalmedicines

A little sneak peek into our Feast and Frequency Retreat, some basic information, brief details for events, and introducing Sacred Owl Land🌺💐 More information and details will be released… Stay tuned for more! Click link in bio to access tickets and event information 👀

#retreat #santacruzmountains #hollistichealth #yoga #soundbath

A little sneak peek into our Feast and Frequency Retreat, some basic information, brief details for events, and introducing Sacred Owl Land🌺💐 More information and details will be released… Stay tuned for more! Click link in bio to access tickets and event information 👀

#retreat #santacruzmountains #hollistichealth #yoga #soundbath

Shopping with a Gemini! ♊️✨

#goaskalice #downtownsantacruz #herbalapothecary #santacruz #gemini

Shopping with a Gemini! ♊️✨

#goaskalice #downtownsantacruz #herbalapothecary #santacruz #gemini

Choose Your April Vibe ✨🌿

Not sure what energy you’re stepping into this month? We’ve got a blend for every mood at Go Ask Alice

Zen Blend — Slow Down, Ground Yourself, Find Your Balance
Fairy Feet — Light, Soft Energy for Gentle Days
Make Magic — Set Intentions & Call In What You Need

All Smoking Blends Are On Sale This April 🍃
Take A Breath, Set Your Vibe, And Choose Your Ritual 🌙

#herbalblend #herbalsmoke #herbalapothecary #downtownsantacruz #shoplocal

Choose Your April Vibe ✨🌿

Not sure what energy you’re stepping into this month? We’ve got a blend for every mood at Go Ask Alice

Zen Blend — Slow Down, Ground Yourself, Find Your Balance
Fairy Feet — Light, Soft Energy for Gentle Days
Make Magic — Set Intentions & Call In What You Need

All Smoking Blends Are On Sale This April 🍃
Take A Breath, Set Your Vibe, And Choose Your Ritual 🌙

#herbalblend #herbalsmoke #herbalapothecary #downtownsantacruz #shoplocal

Introducing: ✨🪻Secret Garden 🌿🪷
A new herbal tea blend featuring all of our floral favorites:
Rose, Lavender, Chamomile, Calendula, Jasmine, Blue Lotus and Yellow Lotus

Welcome Spring with this enchanting blend 💐
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#herbalteas #floraltea #secretgarden #fairycoreaesthetic #teapartytime

Introducing: ✨🪻Secret Garden 🌿🪷
A new herbal tea blend featuring all of our floral favorites:
Rose, Lavender, Chamomile, Calendula, Jasmine, Blue Lotus and Yellow Lotus

Welcome Spring with this enchanting blend 💐
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#herbalteas #floraltea #secretgarden #fairycoreaesthetic #teapartytime

These are THE money altar essentials 💰💸💵✨

This is where intentions meet action. Candles to spark the work, crystals to hold the vision, herbs oils and incense to call prosperity in and keep the energy flowing✨

Save this for your next prosperity ritual 💚

#moneyaltar #prosperityspells #abundancemindset #downtownsantacruz #herbalapothecary

These are THE money altar essentials 💰💸💵✨

This is where intentions meet action. Candles to spark the work, crystals to hold the vision, herbs oils and incense to call prosperity in and keep the energy flowing✨

Save this for your next prosperity ritual 💚

#moneyaltar #prosperityspells #abundancemindset #downtownsantacruz #herbalapothecary

Spring Equinox energy 🌸
A blend of nettle, dandelion root, rosehip, cherry, and basil to welcome renewal, balance, and fresh beginnings.

A little cup of spring. 🌿

#springequinox #herbalapothecary #downtownsantacruz #shoplocal #herbalmedicine

Spring Equinox energy 🌸
A blend of nettle, dandelion root, rosehip, cherry, and basil to welcome renewal, balance, and fresh beginnings.

A little cup of spring. 🌿

#springequinox #herbalapothecary #downtownsantacruz #shoplocal #herbalmedicine

White sage smoke cleansing alternatives! Our burning bundles bring together different plants, woods, and herbs, each carrying its own energy, purpose, and story. From protection and grounding to clarity, healing, and prosperity—there’s a bundles for every kind of reset🪴🪵💐🍃

Which bundle are you reaching for today? 💨🌬️🔥

#smokecleansing #downtownsantacruz #herbalapothecary #shoplocal #herbalmagic

White sage smoke cleansing alternatives! Our burning bundles bring together different plants, woods, and herbs, each carrying its own energy, purpose, and story. From protection and grounding to clarity, healing, and prosperity—there’s a bundles for every kind of reset🪴🪵💐🍃

Which bundle are you reaching for today? 💨🌬️🔥

#smokecleansing #downtownsantacruz #herbalapothecary #shoplocal #herbalmagic

Make today your lucky day with one of these powerful crystals ✨
Check out our tumbled and carved stones, as well as jewelry and other goods made by local artisans!

Which is your favorite? 💎

#goaskalice #crystalmagick #moneymagic #luckycrystals #moneyspell

Make today your lucky day with one of these powerful crystals ✨
Check out our tumbled and carved stones, as well as jewelry and other goods made by local artisans!

Which is your favorite? 💎

#goaskalice #crystalmagick #moneymagic #luckycrystals #moneyspell

Come meet our new planter friends! Perfect for airplants and cute decoration🫶🏼🪴Tag yourself or your friends to which one you resonate with!

Get these cuties only at Go Ask Alice, Santa Cruz
1125 Pacific Avenue, Santa Cruz, CA 95060

#goaskalice #downtownsantacruz #shoplocal #planter #airplant

Come meet our new planter friends! Perfect for airplants and cute decoration🫶🏼🪴Tag yourself or your friends to which one you resonate with!

Get these cuties only at Go Ask Alice, Santa Cruz
1125 Pacific Avenue, Santa Cruz, CA 95060

#goaskalice #downtownsantacruz #shoplocal #planter #airplant

Join us at Go Ask Alice for an opportunity to be served Hapé ceremonially by Su-Ata, a Hapé master and founder of Collective Journey Art. Learn proper practices and experience the sacred ritual of this powerful Amazonian medicine.

Our workshop will include information on the following:
- What is Hapé (Rappeh)?
- Hapé as a ritual
- Using Hapé ceremonially / Dosage
- How to use Hapé
- Honoring the roots / How do we source it?

This event promises to be a transformative journey of healing and self-discovery. We hope to see you there!

*This event is restricted to ages 21 and over

#hape #ceremony #sacredrituals #kuripe #amazonianmedicine

Join us at Go Ask Alice for an opportunity to be served Hapé ceremonially by Su-Ata, a Hapé master and founder of Collective Journey Art. Learn proper practices and experience the sacred ritual of this powerful Amazonian medicine.

Our workshop will include information on the following:
- What is Hapé (Rappeh)?
- Hapé as a ritual
- Using Hapé ceremonially / Dosage
- How to use Hapé
- Honoring the roots / How do we source it?

This event promises to be a transformative journey of healing and self-discovery. We hope to see you there!

*This event is restricted to ages 21 and over

#hape #ceremony #sacredrituals #kuripe #amazonianmedicine

Choose your vibe 👀✨
Comment what you pick 🌞✨

💗 Pink
💙 Blue
💚 Green

Which one are you choosing?

#chooseyourvibe #giftideas #crystals #spiritualshop #smallbusiness

Choose your vibe 👀✨
Comment what you pick 🌞✨

💗 Pink
💙 Blue
💚 Green

Which one are you choosing?

#chooseyourvibe #giftideas #crystals #spiritualshop #smallbusiness

Let us know in the comments which one you love the most!!! ✨

We have some fun new clothes so come visit us at Go Ask Alice and find your new favorite outfit!

#goaskalice #downtownsantacruz #clothing #tryon

Let us know in the comments which one you love the most!!! ✨

We have some fun new clothes so come visit us at Go Ask Alice and find your new favorite outfit!

#goaskalice #downtownsantacruz #clothing #tryon

Whether you’re a pisces, or your friend’s a pisces, these are essentials to getting through the Pisces season with a calm mind, introspection, protection, and emotional release♓️💜💞

Come get these goodies only at Go Ask Alice, 1125 Pacific Avenue, Santa Cruz CA 95060

#downtownsantacruz #herbalapothecary #shoplocal #piscesseason #pisces

Whether you’re a pisces, or your friend’s a pisces, these are essentials to getting through the Pisces season with a calm mind, introspection, protection, and emotional release♓️💜💞

Come get these goodies only at Go Ask Alice, 1125 Pacific Avenue, Santa Cruz CA 95060

#downtownsantacruz #herbalapothecary #shoplocal #piscesseason #pisces

Get ready for Spring! 🌿💐
This month we are offering 10% off all Ritual Herb Bundles so you can get an early start on Spring Cleansing. Choose the bundle that best aligns with you, light the end and allow the smoke to renew the energy in your space ✨
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#ritualmagic #smokecleansing #cleansingritual

Get ready for Spring! 🌿💐
This month we are offering 10% off all Ritual Herb Bundles so you can get an early start on Spring Cleansing. Choose the bundle that best aligns with you, light the end and allow the smoke to renew the energy in your space ✨
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#ritualmagic #smokecleansing #cleansingritual

Pisces season always feels a little heavier by the ocean.
The air is softer, the emotions run deeper, and somehow everything feels closer to the surface.

If you’ve been more sensitive lately, more nostalgic, more in your head — you’re not alone. This is the season of feeling.

Here are some herbs, smudges, and tinctures for these feelings💨♓️🪷 Come by to Go Ask Alice Santa Cruz to get these amazing remedies!

#goaskalice #downtownsantacruz #apothecary #pisces #herbalhealing

Pisces season always feels a little heavier by the ocean.
The air is softer, the emotions run deeper, and somehow everything feels closer to the surface.

If you’ve been more sensitive lately, more nostalgic, more in your head — you’re not alone. This is the season of feeling.

Here are some herbs, smudges, and tinctures for these feelings💨♓️🪷 Come by to Go Ask Alice Santa Cruz to get these amazing remedies!

#goaskalice #downtownsantacruz #apothecary #pisces #herbalhealing

Which fairy house are you living in? 🍄🧚✨
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#goaskalice #fairyhouse #fairyhouses #whimsy #whimsicaldecor

Which fairy house are you living in? 🍄🧚✨
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#goaskalice #fairyhouse #fairyhouses #whimsy #whimsicaldecor

We love you all and we love questions! Don’t ever be afraid to ask questions about l products in store or on the phone!! #goaskalice #herbalapothecary #downtownsantacruz

We love you all and we love questions! Don’t ever be afraid to ask questions about l products in store or on the phone!! #goaskalice #herbalapothecary #downtownsantacruz

20% off all February long 🌿✨

Pine Pollen Tincture = antioxidant support, natural energy boost, B vitamins, and hormone + libido support 🌲⚡️

If you’ve been feeling low energy lately… this is your sign.

Available in-store open 11AM until 8PM & online link in bio💚

#herbalism #pollenpower #naturalenergy #libidosupport #holistichealth

20% off all February long 🌿✨

Pine Pollen Tincture = antioxidant support, natural energy boost, B vitamins, and hormone + libido support 🌲⚡️

If you’ve been feeling low energy lately… this is your sign.

Available in-store open 11AM until 8PM & online link in bio💚

#herbalism #pollenpower #naturalenergy #libidosupport #holistichealth

Blue Lotus is blooming early this year 🌀💙
A flower of dreams, intuition, and soft unraveling.

For the month of February only, enjoy 20% off Blue Lotus — while the portal is open.

Sip slowly. Let it find you.

#bluelotus #shoplocalsantacruz #apothecary #santacruz #ritual

Blue Lotus is blooming early this year 🌀💙
A flower of dreams, intuition, and soft unraveling.

For the month of February only, enjoy 20% off Blue Lotus — while the portal is open.

Sip slowly. Let it find you.

#bluelotus #shoplocalsantacruz #apothecary #santacruz #ritual

Valentine’s Day rule:
Wear the pink. Buy the candle. Eat the chocolate. Get the herbs. Do the ritual.
No explanations required 💅💖

Happy Valentine’s Day 🤍
Come celebrate love with us today ✨ Open daily from 11AM until 8PM

#ValentinesDay
#WearThePink
#SelfLove
#ShopSmall
#SantaCruz

Valentine’s Day rule:
Wear the pink. Buy the candle. Eat the chocolate. Get the herbs. Do the ritual.
No explanations required 💅💖

Happy Valentine’s Day 🤍
Come celebrate love with us today ✨ Open daily from 11AM until 8PM

#ValentinesDay
#WearThePink
#SelfLove
#ShopSmall
#SantaCruz

If you’ve been waiting for a sign to spoil yourself… this is it. 🕯️✨
Valentine’s is tomorrow.
Set the ritual. Light the candle. Brew the tea. Eat the chocolate.
Romance your own life. 🤍
Come see us today!! Open from 11AM-8PM daily 💞💞 We hope too see your beautiful face soon #valentinesday #selfloveisthebestlove #goaskalicesc #downtownsantacruz #treatyourselftoday

If you’ve been waiting for a sign to spoil yourself… this is it. 🕯️✨
Valentine’s is tomorrow.
Set the ritual. Light the candle. Brew the tea. Eat the chocolate.
Romance your own life. 🤍
Come see us today!! Open from 11AM-8PM daily 💞💞 We hope too see your beautiful face soon #valentinesday #selfloveisthebestlove #goaskalicesc #downtownsantacruz #treatyourselftoday

Valentine’s Day isn’t just about couples 🤍 it’s about celebrating every form of love — your best friends, your mum, and yourself etc

I built a little self-care bundle for my bestie with some of my favorite from the shop 🌹🍫🌺

Come build one for someone you love (or for you). Everything feels extra sweet when it’s intentional. ✨

#ValentinesDay #SelfLove #Galentines #goaskalicesc #SantaCruz

Valentine’s Day isn’t just about couples 🤍 it’s about celebrating every form of love — your best friends, your mum, and yourself etc

I built a little self-care bundle for my bestie with some of my favorite from the shop 🌹🍫🌺

Come build one for someone you love (or for you). Everything feels extra sweet when it’s intentional. ✨

#ValentinesDay #SelfLove #Galentines #goaskalicesc #SantaCruz

Chocolate Rose & Aphrodi-tea are 20% off 🤍🍫🌺 Heart-opening cacao, antioxidant-rich hibiscus, and glow-boosting herbs for the ultimate self-love ritual. Treat yourself or anyone you love✨ #SelfLove #ValentinesDay #HerbalTea #GlowFromWithin #goaskalicesc

Chocolate Rose & Aphrodi-tea are 20% off 🤍🍫🌺 Heart-opening cacao, antioxidant-rich hibiscus, and glow-boosting herbs for the ultimate self-love ritual. Treat yourself or anyone you love✨ #SelfLove #ValentinesDay #HerbalTea #GlowFromWithin #goaskalicesc

POV the door sensor goes off and it’s literally just someone leaving 😭

#retaillife #retailhumor #goaskalicesc #santacruz #relatable

POV the door sensor goes off and it’s literally just someone leaving 😭

#retaillife #retailhumor #goaskalicesc #santacruz #relatable

Feb 14 is for love in all forms ! including the one you give yourself. Take yourself on the date, say the kind things, and celebrate you 💘 #selflove #downtownsantacruz #goaskalice #santacruz #herbalapothecary

Feb 14 is for love in all forms ! including the one you give yourself. Take yourself on the date, say the kind things, and celebrate you 💘 #selflove #downtownsantacruz #goaskalice #santacruz #herbalapothecary

Pausing the busy to gather, laugh, and celebrate the magic we make together. So grateful for this incredible team—not just for all the hard work you pour into our little world, but for the love, care, and impact you share with our community every single day. ✨💛✨🎩🐇♠️♥️🪄🫖#employeeappreciation #celebratethestaff #weinwonderland

Pausing the busy to gather, laugh, and celebrate the magic we make together. So grateful for this incredible team—not just for all the hard work you pour into our little world, but for the love, care, and impact you share with our community every single day. ✨💛✨🎩🐇♠️♥️🪄🫖#employeeappreciation #celebratethestaff #weinwonderland

Go Ask Alice will be closed Friday, January 30 to join the #nationalshutdown
We stand in solidarity with our community. ABOLISH ICE
@downtownsantacruz @thinklocalfirst_santacruz #antiiceprotest #westandtogether

Go Ask Alice will be closed Friday, January 30 to join the #nationalshutdown
We stand in solidarity with our community. ABOLISH ICE
@downtownsantacruz @thinklocalfirst_santacruz #antiiceprotest #westandtogether

Smoke that flows like magic 🌀✨ Backflow incense + burners now drifting through Go Ask Alice. Set the mood, call in calm, and let the magic fall downward! #downtownsantacruz #goaskalice #incense #apothecary

Smoke that flows like magic 🌀✨ Backflow incense + burners now drifting through Go Ask Alice. Set the mood, call in calm, and let the magic fall downward! #downtownsantacruz #goaskalice #incense #apothecary

Friendly reminder: our sale is still going on ✨🍄‍🟫don’t miss out! #goaskalice #downtownsantacruz #herbalapothecary

Friendly reminder: our sale is still going on ✨🍄‍🟫don’t miss out! #goaskalice #downtownsantacruz #herbalapothecary

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@goaskalice_santacruz

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